Author Archive

Engagement, participation and fragmentation in a virtual world

Here’s the paradox – most organizations say they want to get more people engaged in their mission, and people say they want to get more involved, yet most organizations I meet talk about how hard it is to get people involved. I’d like to explore this paradox a bit with this post. For an organization […]

Continue Reading →

Posted in: crowdsourcing

Leave a Comment (0) →

Crowdsourcing platforms – Should you build or buy?

Over the past five years, in working on crowdsourcing programs with dozens of organizations and talking with hundreds more, I’ve encountered quite a few that were pondering whether to build their own crowdsourcing platform or “buy” one (meaning use one of the many existing  platforms through an SaaS type of agreement).  Since GoodCrowds doesn’t have […]

Continue Reading →

Posted in: crowdsourcing

Leave a Comment (0) →

What’s engagement anyway?

“Online Engagement”  has certainly been a hot phrase for the past few years.  I’m as guilty as anyone of (over) using it.  But what does it really mean?   Only a decade or so ago, pretty much the only time you heard the term “engagement” was in description of two people who had pledged themselves to […]

Continue Reading →

Posted in: crowdsourcing

Leave a Comment (0) →

Being the Favorite Pays Off

It really pays off to be someone’s favorite. Many of us know which sibling in our families is the favorite – because they get just a bit more than the others. Being the teacher’s pet never hurt when report cards came out. Being a favorite of the coach often results in more playing time. And […]

Continue Reading →

Posted in: crowdsourcing

Leave a Comment (0) →

Crowdsourcing is Social Media with Purpose

The recent news about a suit that is threatening how social media is used that has Internet giants like Facebook and Twitter all up in arms got me thinking about the purpose of social media. Several years ago, when I was explaining crowdsourcing to someone at a party, they summarized it succinctly by saying “So crowdsourcing is […]

Continue Reading →

Posted in: crowdsourcing

Leave a Comment (1) →