Posts Tagged market research

5 Reasons You Shouldn’t Rely on Focus Groups Any Longer

When asked, most of the organizations I meet say their primary ways of getting qualitative market input, direction and feedback are through surveys and focus groups.   Given that focus groups have been around forever, perhaps it shouldn’t be surprising, but to me it is.   Amazingly so. Why? Because for the last six years or longer, […]

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Posted in: crowdsourcing

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